Coaching is about discovering what you want to do and overcoming the obstacles to reaching your goal. If your goal is to leave your current job and start the business you’ve always dreamed about or if you’ve launched your business but it seems to be stalled or not growing the way you planned, then our entrepreneur packages are for you!
Over the course of my career I’ve built two companies into six-figure businesses and sold one to a multi-national corporation (I did this before I was 30). As a former PR exec at one of the world’s leading agencies I helped large corporations launch or rebrand some of the most popular household products.
While this was fun and exciting, what I love most is working with women entrepreneurs who have great ideas, are passionate and motivated. And so I began helping these women focus on their unique offering, craft their brand message and develop a marketing plan.
You have the dream for your business and the talent to be successful, but the steps to building it and letting your future customer know about you can be overwhelming.
VIP Day with Alison:
For those who desire individual attention and want to dramatically up-level and focus their business quickly, Alison offers a few full-day VIP sessions.
As someone who has built two six-figure businesses, overseen the public relations launches and rebranding of some of the top consumer products in the country and developed highly successful social media campaigns, Alison can help you create a road map for the success of your business.
This is an opportunity to laser in on your business and target those areas which are preventing you from growing.
Prior to the day, you will be sent an application and assessment form which will provide Alison with some background one your specific challenges. After reviewing your application, we will schedule a phone call to delve deeper and establish the one or two key outcomes for the day.
This can include:
•Developing a re-branding strategy or launching a new product
•Creating an integrated marketing campaign
•Conducting a SWOT analysis for your business
•Reviewing and refining your current business model
•Exercises and strategies for overcoming the inner blocks to success
To learn more about Alison’s VIP Days contact her directly at firstname.lastname@example.org.
Thank you Alison! You are an amazing coach and business consultant! After almost 8 years in business I was finally able to define and describe in one sentence what it is I do with my images!! I can’t wait to reveal the words we came up with and the direction they will take my business. I feel so focused and confident!! Thank you!
Andrea Topalian -Moments by Andrea Photography
The Start-Up package:
If you’re ready to take the leap and start your business, we’re here to help get you on the way to developing it. In addition to the Focus Package we will also provide help with the following aspects:
- Name ideation/logo development – a name might seem great to you but will it resonate with you customer? We’ll brainstorm on the name that works for you and your customer. Once you’ve selected a name and secured a graphic designer will review logo ideas and the collateral materials you’ll need.
- Development of launch strategy – Have you secured a domain name? Have you researched who your competitors are in the marketplace? Is there an appropriate time of the year to launch and, if it’s a retail store, will you have a grand opening? If you’re a consultant or offer services online, how does that change your launch strategy? We can help you with these items along with understanding the various elements to creating your website and blog. We’ll map out what services you need to help you build your business from a marketing perspective – web design, public relations, sales and advertising.
- Networking plan – Despite some bad stories, for the most part women are collaborative and like helping each other. We’ll determine what groups/associations you need to join, attend, present to
- Development of social media presence and online strategy – A referral from a happy customer is the best way to quickly build a successful business. Social media not only allows you to communicate with your existing and potential clients but also provides a way for them to let their friends know about you. We’ll create profiles on Facebook, LinkedIn, Twitter, Pinterest, Instagram and Google +. Each will be optimized with dynamic hash tags and descriptions to drive traffic. We’ll also be sure that your message is getting sent out across all of your channels.
Social Media Management package:
Unlike advertising, social media is a dialogue and needs to be constantly nurtured. Consumers want to be provided with useful information, not just a sales pitch, and feel that they are being listened to by you.
For many entrepreneurs, keeping up with the numerous social media channels is extremely time consuming and takes away from their ability to actually do their job. More importantly, understanding the various functions of each social media channel, the audience they reach and the strategy for engaging and posting, is critical in developing a successful social media presence.
The key to building a strong presence, engaging consumers, driving traffic to your site and ultimately generating sales is consistent and relevant posting. Most importantly, this needs to reflect you and your brand. This is about talking with your customers and letting your personality shine through!
Our program starts with an immersion day where we have the opportunity to learn about your business goals and objectives, key differentiators in the marketplace, target audience and brand messaging.
From there we will review your existing social media strategy and provide an analysis of your current social media engagement. Don’t worry, if you don’t have a strategy and haven’t even set up any social media channels, we’ll take care of it!
Once we’ve determined the strategy, we’ll begin posting, tweeting, pinning and everything in between on a daily or weekly basis depending upon your needs. This will include tips, images, videos and advice from you, retweets, shares, likes and pins from other people and news items relevant to your industry or audience. We’ll also post fun questions and encourage interaction with your consumer so they understand that there’s a personality and amazing person behind the company! We’ll monitor your accounts for comments or questions that needs to be addressed directly by you and will provide an analysis on a monthly basis to course correct when necessary.
The Blogging package:
Every business needs a website and most need a blog. Blogging is the best way to keep your site fresh and improve your SEO in order to help Google notice you as well as get potential customers to see you.
You can read a bunch of articles and listen to “experts” on how to improve your SEO. There will be people who tell you they know how to get you to the top of Google. But here’s the reality –
The only way to get people to read your blogs and to improve your ranking is by providing great and useful content.
But let’s face it, not everyone is a great writer and, if the thought of blogging makes you break out in a cold sweat, we can help.
You’re an expert in your brand and industry and we’re great at writing. We will make recommendations on blog topics, listen to your ideas and create semi-weekly posts or infographs for your site.